When was the last time you networked? I’m talking about really reaching out to your professional network to touch base, see what’s going on, discuss relevant topics and check on opportunities where you can add value.
If you’re like many executives today, you’ve pushed networking to the bottom of your “to-do” pile. The problem with this is that your connections will quickly forget who you are, and when you want to start conversations that open doors, it may be difficult.
While it’s not where you want to be, you can turn it around. With the right tactics, networking can become your number one asset again.
Why Professional Networks Go Cold
Professionals have a lot on their plates and operate at a different cadence than everyone else. Between managing teams, overseeing strategy, and navigating boardrooms, it’s easy to deprioritize networking. This is especially true when you’re not actively looking for a new opportunity. It may not feel as urgent as when you’re actively job searching.
Many professionals also don’t want to ask for favors. This mindset can keep them off the networking trail, which can hurt them in the long run.
What Networking Is Not
Professionals need to be clear that networking is not about begging for jobs. It’s not even about asking politely. It’s about reconnecting with mutual respect and shared professional curiosity.
You should view your network as a web of relationships you want to nurture. You want to exchange value, not extract something out of it.
Where to Start Rebuilding Your Network
If your network needs revitalizing, it’s time to breathe some new life into it. Try these tactics:
Revamp Your Circles
Everyone is familiar with the traditional networking events. Look beyond what’s in front of you. Involve neighbors and community members who share your professional perspective and want to see you succeed.
Reach Out with Purpose
Throw out the generic check-ins like “just saying hi”. Be specific and intentional. Here are a couple of examples:
● “I saw you were quoted in that recent article. Impressive as always. Would love to catch up and hear what you’re seeing in the space.”
● “I’m in a moment of professional reflection and would value your perspective on market shifts in our industry.”
These open the door without making it all about your needs.
Keep it Simple
Networking doesn’t need to be an hour-long conversation. Propose a quick call, virtual coffee, or a brief LinkedIn chat. These are more doable and more likely to get you the response you’re looking for.
Improve Your Social Media Presence
When was the last time you reviewed your social media presence? If you can’t remember, you’re certainly overdue. With a strong online profile, you can network easily without meeting people in person.
Build your LinkedIn profile and connect with other industry executives. Post interesting and relevant content. Stay in touch to talk about various issues. This will keep you top of mind when it matters most.
Tips for Keeping It Going
Once you revitalize your network, you can’t stop there. You need to work at it regularly to maintain it and see it thrive.
Block time regularly to do light touches. For instance, comment on a post, forward an article, send a note of congratulations. Five minutes doing this can go a long way.
Use tools like LinkedIn and CRM platforms to tag contacts and schedule regular reminders.
Add value consistently: The more you bring to the table, the better. Share industry insights, connect others, or pass along relevant opportunities. Remember, generosity builds trust.
What to Do When Things Get Awkward
If it’s been a long time since you’ve reached out to your network, you can easily break the ice. Here are some ways to get the job done:
● “I can’t believe it’s been three years since we worked together; time has flown by!
● “You’ve come to mind recently as I’m rethinking what’s next. Would love to compare notes.”
● “I’ve neglected my network and am trying to be more intentional. I’d really enjoy catching up.”
Be honest and don’t ignore the gap. Owning it will get you much further.
Remember: Your Network Isn’t Lost…It’s Waiting
It doesn’t matter that it’s been a long time since you’ve ignited the networking train. What’s important is that you’re picking up where you left off with new clarity, experience, and goals.
In professional circles, relationships are currency. Your next opportunity is more likely to come from a conversation that began with a simple reconnection. Reach out to us today to help re-ignite the conversation.
