Along with the request of “Tell me about yourself,” this is the second most awkward/uncomfortable/difficult question for interviewees to answer.  Be prepared…. Do your homework on the company and role to craft your responses.

Be specific when responding.

• Express your personal passion for the employer’s product/service/mission and be clear about your ‘Why’.
  • i.e.  ‘X’ is very important to me, personally and professionally, because I strongly believe……”
• Explain why you would enjoy the responsibilities of the role.
  • i.e.  Analyzing data is exciting to me and using numbers to tell a story.
• Share how you see succeeding in this role, given your skills and experience.  Express confidence in your ability to succeed and grow.
  • i.e. I work best in a collaborative environment and I like to align all departments/appropriate parties to achieve our goals

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Employers want to know that their investment in you will contribute to their success.  If you convey passion, enthusiasm, and optimism with specificity, you will leave the interviewer thinking – “We want you to work here.”

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