Although your LinkedIn Profile includes your employment history, it is not a resume. Don’t be tempted to simply copy and paste content from your resume into your LinkedIn Profile. Think of it as a branding opportunity: the “About” section should be a compelling message about who you are:

  • Highlight your credibility and expertise. Incorporate recommendations where appropriate.
  • Convey authenticity – be concise and impactful, write as if you were speaking one-on-one with a customer.
  • Don’t forget to include relevant projects. Provide links to any published works.
  • Use keywords and descriptive phrases to reinforce your experience that reflects where you want to be a year from now.

LinkedIn is by far the most effective social media platform for delivering your professional message. Ensure that you are making the most of the opportunity. For more information on optimizing your LinkedIn presence, visit