“One of these things is not like the other,” goes the children’s song from Sesame Street (™). Keep that in mind as you craft your LinkedIn profile alongside your resume.

There are similarities, of course. Both your profile and resume list work experience chronologically and in the keyword-rich language (see our article on using AI for your resume), as well as certifications, patents, and education. But your LinkedIn profile gives you a different opportunity to highlight what’s special about you.

Your “About” section on LinkedIn is a chance to show your personal brand, and tell your story about where you’ve come from, and where you want to go. Different from a resume, this section should read as if you’re speaking directly to the person visiting your profile.

Include a great photo of you, volunteer activities, recommendations, personal influences as well as interests.

For personalized advice about your LinkedIn profile, contact us for a free 15-minute discovery call.   www.jobseekersedge.com