Weekly Tip #4: Personal Branding is Not Just for Social Media – Use These Strategies to Influence Your Next Employer
Personal branding is the process of optimizing and managing the way you appear to others. How would your peers describe you? This is your personal brand.
- Be consistent with your brand – use the same language, photo and style across all of your social and professional communications.
- Decide what you want to be known for and reinforce those attributes.
- Engage with the community that is established around your field or industry.