When someone searches on LinkedIn, make the most of it by having a compelling and relevant byline. You have just 120 characters to accurately represent yourself and entice the searcher to keep reading. 

  • Use keywords that reflect you, your level of expertise, and industry.
  • Use caution when using keyword dividers (special characters such as diamonds and stars) that may be inconsistent with your professional identity.
  • Avoid typos in your byline and throughout your profile.
  • Refresh your byline on a regular basis to keep it current and relevant.

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