When someone is searching on LinkedIn, make the best of it by having a captivating and relevant Byline.  You’ve 120 charactersto represent yourself well and compel the searcher to read further into your profile.

*Use keywords that represent you, your area of expertise and your industry.
*Be cautious when using keyword dividers, (i.e. special characters like diamonds, stars) that might be incongruent with who you are as a professional.
*Avoid type-o’s, both here and throughout your profile.
*Refresh your Byline occasionally to keep it current and relevant.