In many cases, cover letters are optional in the application process. Don’t risk giving the impression that you can’t be bothered to write a cover letter or feel they aren’t relevant. Recruiters and hiring managers may not read your letter, however, including one (when possible) creates possibility. It’s a way for you to show:

• Your ability to write
• Feature your specific skills and accomplishments for the job
• Attention to detail
• Style and personality

A great cover letter can help differentiate you from the other respondents, reflects why you are the ideal candidate, and help you secure the interview.