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Week #39

Guerilla Marketing — Fed-Ex Your Resume in Ensure It Gets Immediate Attention

Snail mail is fine for birthday cards but never trust something as important as your resume to the mailman. Too often it will languish in the company mailroom or gather dust in an assistant’s in-box. 

It is very likely that a next-day envelope gets delivered directly to the addressee, and we all open a Fed-Ex envelope immediately—we know it contains something important or valuable.  Your resume is both of these things so get it directly into the hiring manager’s hands as quickly as possible!

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